NEW ERA IN MENSWEAR
HERO has quickly become widely recognised as the most relevant, fashion-forward destination for a switched-on, intelligent and demanding readership.
Fed up of ‘more of the same’, our audience revels in our fresh perspective.
FROM THE EDITORS
HERO is our antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing.
We strive to make a magazine and website that are not afraid to be visually led and arresting – have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends – and for that to be something to celebrate and revel in.
Our emphatic definition of the season is a joyously curated vision of what we love. No filler news pieces or fluff articles, just pure and bold statements. We are read by taste-making men in their twenties, thirties and forties who love fashion and culture, and want to be excited by it again.
With English, Chinese and Japanese versions and over 300 pages of beautifully printed fashion stories and interviews, HERO is collectible. It’s read, re-read and kept forever.
October is our Winter/Spring edition, and April our Summer/Fall edition. This means we shoot a huge amount of new season before anyone else.
The world has evolved, and our readers love to see fashion from the shows without waiting 6 months for other titles to catch up.
Our approach to fashion is celebratory and zealous. Embracing the styling, foregrounding the clothes.