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AriZona Launches 99¢ Magazine

Sep 6 · Iconic Magazines Mulberry

Crowd at the AriZona 99¢ Magazine takeover outside Iconic Magazines, Mulberry Street

In September 2019, AriZona Iced Tea took over our Mulberry store for New York Fashion Week, wrapping the storefront in teal, neon pink, and cherry blossoms. The spotlight was on their 99¢ Magazine, AriZona’s first-ever print publication. Limited-edition, 54-page glossy celebrating its New York roots, brand history, and beauty looks inspired by its unmistakable cans.

Despite the name, the magazine wasn’t for sale. It came free with the purchase of an AriZona drink. Skaters, collectors, and downtown print fans lined up around the block before the limited run disappeared. Inside, AriZona cocktails poured behind the counter, a DJ turned the racks into a party, and the night carried on at Gold Bar.

Copies of AriZona 99¢ Magazine stacked wall to wall under blue event lighting
The first issue, stacked wall to wall.
Guests gathered between the magazine racks during AriZona’s New York Fashion Week launch
The party ran right through the racks. You had to be there.
Bartenders in floral shirts pouring AriZona cocktails behind the counter
AriZona cocktails, poured behind the counter.
DJ performing beside the magazine racks during the AriZona launch party
A DJ set turned the newsstand into a block party.
Crowd lining the sidewalk for AriZona’s 99¢ Magazine launch
The line wrapped the block before the last copy disappeared.