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Iconic Magazines

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The largest magazine retailer in the United States

Turn the Shop Into Your Stage

Launch a title, take over a window, or reimagine the whole store. We partner with brands, publishers, and talent to create experiences that make people stop, shop, and share.

Ways to Partner

  • Window Takeovers

    Turn the storefront into a campaign featuring a new cover, product, or creative concept through custom window displays, signage, and magazine installations. Carry it inside through dedicated displays, product placement, and merchandising.

  • In-Store Activations

    Take over selected racks, displays, or areas of the store for a product launch, publication release, or branded retail experience.

  • Full-Store Takeovers

    Transform the entire space including interior, exterior, staff details, displays, and event programming. For brands ready to make a bang.

  • Product and Publication Launches

    Spotlight your new product, issue, or independent publication with custom merchandising, sampling, special releases, and event programming.

  • Signings & Talent Appearances

    Bring the person behind the cover into the room. We host magazine signings, creator appearances, and meet-and-greets built around your release.

  • Pop-Ups & Community Events

    Bring the person behind the cover into the room. We host magazine signings, creator appearances, and meet-and-greets built around your release.

You Had to Be There

Previous takeovers, launches, signings and pop-ups that transformed our shops.

All Events

Brands We've Worked With

  • HighSnobiety
  • Loewe
  • Express
  • Miu Miu
  • Grailed
  • Balenciaga
  • Acne Paper
  • Loft
  • Rollingstone

Interested in Partnering?

Every partnership is shaped around your launch, audience, and ambition. Tell us about yours and a member of our team will reach out if it's a good fit.

Partnership Request
Hemal Sheth and Bloom team at store event
Bloom Nutrition New York pop-up takeover at Iconic Magazines, Mulberry Street, with a strawberry mascot and product-filled windows.
Pink Office Zine and Salomon breakfast menus with bottled juices at Iconic Magazines, Mulberry Street
Copies of AriZona 99¢ Magazine stacked wall to wall under blue event lighting
The first issue, stacked wall to wall.
Pink cotton candy beside Yoon Ahn’s The Greatest Issue 09 cover at Iconic Magazines, Mulberry Street
back of t-shirt that says gelareh mixrahi mini mart NYFW with smiley face
Floral LOFT installation outside the Summer of LOFT New York pop-up