Black Fashion Fair Launches SEEN

Talent featured in Black Fashion Fair Volume 0: SEEN holding the publication outside Iconic Magazines, Mulberry Street.

In February 2022, Black Fashion Fair launched its debut publication,Volume 0: SEEN, at our Mulberry store. Founded by Antoine Gregory, the platform turned our storefront window into a full-scale campaign for the 200-page archive of Black fashion, style, and culture.

The talent featured in SEEN brought the issue to life outside the window, copies in hand. The limited edition sold out online and at Mulberry in under two hours.

In February 2022, Black Fashion Fair launched its debut publication, Volume 0: SEEN, at our Mulberry store. Founded by Antoine Grégory, the platform turned our storefront window into a campaign for the 200-page archive of Black fashion, style, and culture.

“These pages are about collaboration and the power of community.”

Antoine Gregory, as quoted in Refinery29
Hemal Sheth and Black Fashion Fair founder Antoine Grégory in front of the Volume 0: SEEN campaign window.
Hemal Sheth with Antoine Gregory at the SEEN launch.
Talent featured in Black Fashion Fair Volume 0: SEEN holding the cover beside the storefront campaign.
The campaign stepped straight off the cover.
Talent featured in Black Fashion Fair Volume 0: SEEN holding the cover beside the storefront campaign.
Cover talent, cover in hand.
Talent featured in Volume 0: SEEN holding open the debut publication inside the magazine shop.
The story continued inside the issue.