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Frank Ocean’s “Boys Don’t Cry” Takeover

Aug 20 to Aug 21 · Iconic Magazines Mulberry

Boys Don’t Cry lettering across the refrigerators during Frank Ocean’s surprise New York pop-up.

In August 2016, Frank Ocean transformed our Mulberry store into one of four surprise pop-ups for Boys Don’t Cry, his 360+-page magazine released alongside Blonde. We filled the store with foil-wrapped copies across the shelves and windows, each holding a CD version of the album with a track list that differed from the digital release.

Copies were free, limited, and gone fast. Pays to follow us on Instagram, huh?

Alternate Boys Don’t Cry covers and Blonde graphics in the storefront window.
Foil-wrapped copies of Frank Ocean’s Boys Don’t Cry magazine covering the shelves inside the shop.
Illuminated storefront window filled with Frank Ocean’s Boys Don’t Cry magazine covers at night.