Grand Collection Prints A Paper Trail

people outside iconic magazine store at night

In March 2022, Grand Collection and Iconic Magazines launched A Paper Trail at our Mulberry store. Created by Grand Collection founder Ben Oleynik, the independent zine captured New York’s skate community through color film photography.

The six-hour launch brought the local skate scene through our doors for the zine and three collaborative tees in white, black, and royal blue. It was a shared love letter to skateboarding and print.

window display of a paper trail at iconic magazines
window display of a paper trail at iconic magazines
inside a paper trail grand collection launch at iconic magazine
inside a paper trail grand collection launch at iconic magazine
t-shirts hanging inside a paper trail launch at iconic magazines
people outside iconic magazine store at night