Saie Beauty transformed half of our Mulberry shop to launch Hydrabeam, its new brightening and hydrating under-eye concealer. We swapped displays for custom Hydrabeam publications, campaign imagery, product stations, floral installations, branded coffee drinks, and lavender design details.
Following the location’s 9 p.m. closing, our team completed the installation overnight and reopened the transformed space at 6 a.m. After the three-day activation, the location was returned to its original layout in just three hours.
